Exploring Overseas Markets: Uncovering the Secrets of Automaker’s Massive Traffic|Insights|Brand marketing|Social media operations|Cross-border communication strategies|Digital content creation|言灵-Landelion-跨境传播服务提供商

XPeng, using Facebook, LinkedIn, Instagram, Twitter, Youtube and TikTok as its main platforms for brand communication in overseas markets, employs differentiated operation strategies on each platform and achieved remarkable results in a short period of time, reflecting its significant investment in this area.

As a leader in monthly active users globally, Facebook undeniably holds a crucial position. XPeng mainly focuses on conveying its brand image of technology and quality to its 350,000 followers on Facebook and updates contents frequently with 10-15 posts per week that cover a wide range of topics, including packaging of product cycle based on product scenarios, functions, technological breakthroughs, launches, driving experiences, R&D progress and expert tests as well as market expansion plans, event sponsorships, media/program coverage and strategic partnerships.

LinkedIn is a commercial/professional platform ideal for B2B enterprise content marketing. XPeng has nearly 100,000 followers on LinkedIn. In addition to the content dimensions covered on Facebook, it pays more attention to the display of its commercial value and actively interacts with relevant industry players on LinkedIn.

Instagram is a visual platform that showcases massive images and attracts many young users from Generation Z. XPeng has 38,000 followers on Instagram. Its posts mainly focus on visual impact related to product appearance, performance, driving experience etc, with a ratio of approximately 6:4 regarding images and short videos. In addition, XPeng combines stories on the platform to develop dedicated topics for different products and displays them on the homepage, effectively promoting key products or events while providing followers with direct access to the contents they love.

YouTube is the world's largest video platform. With 11,600 subscribers on this platform, XPeng creates video playlists on the homepage, involving press conferences, technologies, brand introductions, and exclusive interviews. A number of short videos have also been released, but there are large differences in style and quality, thus indicating that XPeng' short video operation on YouTube is still in its early stages.

From telling stories of Chinese automobiles to building mutual trust with overseas consumers

Overseas social media platforms not only serve as important channels for XPeng to reach local users and integrate brand concepts into their daily life, but also function as a crucial breakthrough point for local brand innovation.

XPeng leverages various overseas social media platforms to connect with different overseas partners in a frequent and consistent manner. Through activities such as expert test drives, partnerships with agents, strategic collaborations, and cross-industry cooperations, XPeng continuously strengthens local communications. By expanding its reach through social media channels, it aims to engage with a wider range of potential consumers and establish trust throughout the entire product life cycle, thereby empowering the brand and its products.

From its social media accounts, it is evident that XPeng has shared stories about itself. However it still has a considerable distance to travel in order to establish mutual trust with local consumers. The top priority for XPeng's next steps in social media operations is to attract attention, gain recognition and foster sustained interest from overseas audiences.

Chinese automotive brands show cheaper prices and greater profitability in overseas markets. It is hoped that more automakers and related industries can seize first-mover advantage and enter the market to establish brand acceptance early. By doing so, they can gain a head start in securing market share.

The above is all the content today. Please like, share and favorite it if you find it interesting. If you have any questions or requirements regarding Landelion's overseas social media management and promotion services (covering popular platforms such as Facebook, Instagram, Twitter, LinkedIn), please feel free to call us at 400 097 8816 or email marketing@landelion.com.