Last Updated: June 15, 2026
Landelion values your privacy and is committed to protecting your personal information. This Privacy Policy explains how Landelion, including its China website and related online services, collects, uses, stores, shares, and protects personal information when you visit our website, submit an inquiry, subscribe to our communications, or use our services.
This Privacy Policy is intended to help you understand what information we collect, why we collect it, how we use it, and what rights you have in relation to your personal information.
If you have any questions about this Privacy Policy or how we handle personal information, please contact us at:
marketing@landelion.com
1. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through Landelion’s China website, English website pages operated for Landelion China, online inquiry forms, subscription forms, service communication channels, and related digital services.
This Privacy Policy does not apply to third-party websites, platforms, applications, or services that may be linked from our website. Those third parties are responsible for their own privacy practices, and we encourage you to review their privacy policies before using their services.
2. Personal Information We May Collect
When you use our website or services, we may collect the following types of personal information, depending on how you interact with us.
2.1 Information You Provide to Us
You may provide personal information to us when you:
- Submit an inquiry or request a custom plan
- Subscribe to Landelion insights or newsletters
- Contact us by email, phone, website form, WeChat, WeCom, or other communication channels
- Request language, content, marketing, or target market communication services
- Participate in business communication, meetings, events, or project discussions with us
The information you provide may include:
- Name
- Company name
- Job title or department
- Phone number
- Email address
- Country, region, or target market
- Business needs or project descriptions
- Preferred communication method
- Information contained in files, documents, messages, or materials you voluntarily submit to us
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical and usage information, such as:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited
- Time and date of access
- Referring pages or links
- Search terms or interaction records on our website
- Cookie identifiers or similar technical information
This information helps us understand how users access and use our website, maintain website security, improve user experience, and optimize our services.
2.3 Information from Third Parties
In some cases, we may receive information about you from third parties, such as business partners, clients, event organizers, social media platforms, or other parties who provide your information in connection with a business inquiry, project, referral, or cooperation opportunity.
Where required by applicable law, we will process such information only when there is a lawful basis for doing so.
3. How We Use Personal Information
We may use the personal information we collect for the following purposes:
- To respond to your inquiries, requests, or service needs
- To provide target market communication, language, content, marketing, and related services
- To understand your company’s market direction, target market, and communication needs
- To prepare proposals, custom plans, service quotations, or project arrangements
- To manage client relationships, contracts, billing, project communication, and delivery
To send newsletters, insights, service updates, event information, or marketing communications, where permitted
by law or with your consent
- To improve our website, services, content, user experience, and communication process
- To conduct internal analysis, business management, service quality control, and operational improvement
- To protect the security of our website, systems, users, clients, and business operations
- To comply with applicable laws, regulations, legal procedures, or government requirements
4. Legal Basis for Processing Personal Information
We process personal information only when we have a lawful basis to do so. Depending on the circumstances, such lawful basis may include:
- Your consent
- The need to enter into or perform a contract with you or your company
- The need to provide services requested by you or your company
- The need to fulfill legal or regulatory obligations
- The need to protect the security of our website, services, clients, users, employees, or legitimate business operations
- Other circumstances permitted by applicable laws and regulations
Where our processing is based on your consent, you have the right to withdraw your consent, subject to applicable
laws. Withdrawal of consent will not affect processing activities carried out before the withdrawal.
5. Sensitive Personal Information
In general, Landelion does not intentionally collect sensitive personal information through its website. Sensitive personal information may include information such as personal biometric information, religious belief, specific identity information, medical health information, financial account information, precise location information, or personal information of minors, depending on applicable laws. Please do not submit sensitive personal information through our website forms or general communication channels unless it is necessary for the services you request. If sensitive personal information is required for a specific service, we will process it only for the necessary purpose and in accordance with applicable legal requirements.
6. Cookies and Similar Technologies
We may use cookies, web beacons, tags, scripts, and similar technologies to collect technical and usage information when you visit our website.
We may use such technologies to:
- Remember your preferences
- Improve website performance and user experience
- Understand how visitors use our website
- Measure the effectiveness of our content, campaigns, and website functions
- Maintain website security and functionality
You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality or user experience of some parts of our website.
7. How We Share Personal Information
We do not sell your personal information.
We may share personal information only when necessary and in accordance with applicable laws, including in the
following situations:
7.1 Service Providers and Partners
We may share necessary information with trusted service providers, contractors, or partners who support our business operations, such as:
- Website hosting and technical service providers
- Email and communication service providers
- CRM or business management service providers
- Analytics service providers
- Translation, content, interpreting, marketing, event, or project delivery partners
- Professional advisors, such as legal, accounting, or compliance advisors
These parties may process personal information only for the purposes we specify and are required to protect the information in accordance with confidentiality, security, and applicable legal requirements.
7.2 Business Cooperation and Project Delivery
Where necessary to provide services requested by you or your company, we may share limited personal information with project-related personnel, such as interpreters, translators, content creators, designers, consultants, local partners, or other service resources.
We will limit such sharing to what is necessary for project communication, service delivery, quality control, and business coordination.
7.3 Legal and Compliance Requirements
We may disclose personal information when required or permitted by applicable laws, regulations, legal procedures, court orders, government authorities, or law enforcement requests.
We may also disclose information where reasonably necessary to protect the lawful rights, interests, safety, or property of Landelion, our clients, users, employees, partners, or the public.
7.4 Business Transfers
If Landelion is involved in a merger, acquisition, restructuring, asset transfer, or similar business transaction, personal information may be transferred as part of that transaction. Where required by law, we will notify you before such transfer takes place.
8. Cross-Border Transfer of Personal Information
Landelion may provide cross-border communication and international business services. In some cases, your personal information may be accessed, stored, or processed outside mainland China, for example when we work with overseas teams, clients, service providers, or project partners.
Where personal information is transferred outside mainland China, we will comply with applicable Chinese laws and regulations, including requirements related to lawful basis, necessity, separate consent where required, security measures, and required compliance procedures.
When required by applicable law, we will inform you of the relevant overseas recipient, contact information, purpose and method of processing, categories of personal information involved, and the ways you may exercise your rights in relation to such overseas recipient.
9. How We Store Personal Information
We retain personal information only for the period necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable laws and regulations.
The retention period may vary depending on:
- The nature of the information
- The purpose for which it was collected
- The service or project relationship
- Legal, tax, accounting, dispute resolution, or compliance requirements
When personal information is no longer necessary, we will delete, anonymize, or otherwise handle it in accordance with applicable laws and our internal data management practices.
10. How We Protect Personal Information
We use reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
These measures may include:
- Access control
- Confidentiality requirements
- Data security management
- Secure communication and storage measures
- Internal permission management
- Service provider management
- Employee training and internal policies
However, no internet transmission, website system, or electronic storage method can be guaranteed to be completely secure. We will continue to improve our security measures, but you should also take care when submitting information online.
11. Your Rights
Subject to applicable laws and regulations, you may have the right to:
- Access your personal information
- Request correction or supplementation of inaccurate or incomplete information
- Request deletion of your personal information under applicable circumstances
- Withdraw your consent where processing is based on consent
- Request an explanation of our personal information processing rules
- Request a copy of your personal information where permitted by law
- Opt out of marketing communications or unsubscribe from newsletters
To exercise these rights, please contact us at:
marketing@landelion.com
For security reasons, we may need to verify your identity before responding to your request. We will respond within the period required by applicable laws and regulations.
12. Marketing Communications and Subscription
If you subscribe to Landelion insights, newsletters, or updates, we may use your email address and related information to send you target market communication insights, service updates, event information, or other business-related content.
You may unsubscribe at any time by following the unsubscribe instructions in our emails or contacting us at marketing@landelion.com.
Please note that even if you unsubscribe from marketing communications, we may still send you necessary servicerelated, transactional, contractual, or administrative messages.
13. Information You Share with Us
If you submit documents, project materials, website content, business descriptions, product information, or other materials to us, we may process those materials for the purpose of responding to your request, evaluating service needs, preparing proposals, or delivering services.
You should ensure that you have the right to provide such materials to us and that any personal information contained in those materials is provided in accordance with applicable laws and necessary authorizations.
14. Minors
Our website and services are primarily intended for business users and are not directed to minors. If you are a minor under applicable law, please do not submit personal information to us without the consent of your parent or legal guardian. If we become aware that we have collected personal information of a minor without appropriate consent, we will handle it in accordance with applicable laws and regulations.
15. Third-Party Websites and Services
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, content, or security of such third parties.
When you access third-party websites or services, your information will be subject to the privacy policies and terms of those third parties. We encourage you to review their privacy policies before providing personal information.
16. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business operations, legal requirements, or personal information processing practices. If we make material changes to this Privacy Policy, we will notify you through appropriate means, such as posting a notice on our website, updating the effective date, or contacting you where required by law. Your continued use of our website or services after such changes means that you acknowledge the updated Privacy Policy, subject to applicable laws and your legal rights.
17. Contact Us
If you have any questions, comments, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact us at:
Landelion
Email: marketing@landelion.com
We will review your request and respond in accordance with applicable laws and regulations