LinkedIn stands out in the realm of social media as a platform where professionals gather, business leaders set trends, and career opportunities abound. It excels in networking, sharing industry insights, and building B2B client connections, making it an indispensable ally for B2B companies in their marketing endeavors.

Numerous overseas B2B companies have leveraged meticulously crafted content marketing strategies to capture global attention. For instance, Salesforce, rebranded in India through localized content and personalized brand strategies on LinkedIn. Similarly, ThoughtWorks garnered the attention of 75% of top-tier accounts by consistently posting thought leadership content. These case studies highlight the vast potential of LinkedIn content marketing and reveal a winning formula for successful overseas expansion. By combining Western content logic, LinkedIn-specific expression styles, and efficient frameworks, companies can develop a reliable content marketing playbook.

1.SLAP Framework: The Power of Storytelling

Story: Engage readers with a compelling narrative that builds an emotional connection.

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Lessons: Draw lessons or insights from the story.

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Advice: Offer professional advice based on the story and lessons.

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PS: Conclude with a memorable personal signature or brand slogan.

This framework starts with a story to grab attention, evoke emotions, and enhance memorability. It is ideal for all businesses, especially B2B companies looking to share brand narratives and customer success stories to pique interest.

2.SCAR Framework: The Secret to Memorability

• Symmetry: Create symmetry in sentence structures for aesthetic appeal.

• Contrast: Use contrast to highlight key points.

• Alliteration: Employ alliteration for smoothness and rhythm.

• Rhyme: Incorporate rhyme to aid memory retention.

By utilizing symmetry, contrast, alliteration, and rhyme, sentences become more memorable and the message is conveyed more effectively. This method is ideal for emphasizing brand slogans or key messages and can even serve as a compelling call to action at the end of a post, encouraging customers to take the next step through a sense of urgency.

It is particularly effective in advertising copy, slogans or short promotional messages.

3.BAB Framework: The Art of Guidance

Before: Describe the current state or problem faced by the audience.

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After: Show the ideal state—the goal the audience wishes to achieve.

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Bridge: Introduce the product or service as the bridge from the current to the desired state.

Guide the audience from their current situation to their desired outcome. This approach builds trust and prompts action. It is well-suited for service-oriented or product-focused businesses demonstrating transformation or improvement processes, proving effective when highlighting product features, updates, and service advantages.

4.PAS Framework: The Path to Transformation

Problem: Identify and emphasize the audience’s problems or pain points.

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Agitate: Deepen audience’s awareness of the issue, increasing urgency.

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Solution: Provide a solution, showcasing how your product or service can help.

In the realm of “fear-based marketing”, the commonly used Problem-Agitate-Solution structure guides readers through a journey from issue to resolution.

This approach involves creating a sense of urgency by highlighting the problem, followed by offering a clear solution. Companies providing services must understand and employ this technique, as it is one of the most effective content paths for driving conversions.

5."What, How, Why" Framework: A Guide to Action

• What: Clarify what the content is about and define its scope.

• Why: Explain why the content matters to the audience and underscore its importance.

• How: Guide the audience on implementation or taking action.

Anticipate your audience’s curiosity and provide clear explanations, whether detailing corporate information, product advantages, or solution highlights. This framework is perfect for educational or information-sharing companies offering practical industry insights, operational guidance, and useful tips.

“Content is king” remains a reigning truth in 2024 overseas social media marketing. High-quality content always reigns supreme, and effective frameworks serve as shortcuts. For early-stage overseas companies with limited budgets, focusing on content can be a wise choice. Make social media marketing strategies more engaging and effective, and deliver twice the results with half the effort!