Instagram is a powerful social media platform that provides Chinese companies with an accessible avenue to expand their global reach. For Chinese brands venturing into international markets, Instagram serves as a valuable tool to showcase products, establish brand presence, interact directly with consumers, build trust, enhance brand recognition, and extend their influence through creative content and targeted ads. This platform is particularly advantageous for brands with visually rich content.
However, many Chinese companies face challenges when entering the international arena, often due to unfamiliarity with the platform. They frequently struggle with account setup and initial operations, which can lead to account suspensions or restrictions. To help new users avoid these pitfalls, we offer several tips to prevent account suspensions.
1. Avoid Frequent Device, Network, and IP Changes
Newcomers often make the mistake of logging into Instagram from different devices or networks. This inconsistent behavior can set off the platform’s security alarms, marking the account for suspicious activity and potentially leading to restrictions or suspension. It is advisable to ensure a stable and secure network environment when logging in, use IP addresses from the same country/region, and manage each account from a dedicated browser. Additionally, during the early stages of account setup, avoid simultaneous management by multiple people to reduce the risk of suspension due to varied device or network usage.
2. Moderate Posting and Engagement
While there are no strict rules regarding posting frequency, new users should moderate their activity daily to avoid excessive or continuous posting. Maintain natural posting habits to prevent the platform’s algorithms from flagging your account. To avoid appearing bot-like, Instagram limits actions such as follows, likes, and comments to no more than 60 per hour (new accounts should aim for fewer than 30). While growing your follower base and engaging actively are commendable goals, it’s important to keep the volume of interactions in check.
3. Avoid Frequent Profile Information Changes
When planning to operate on Instagram, prepare your profile information in advance, including your username, linked email/phone number, and bio. Once these details are set, avoid making frequent changes, as this can trigger system restrictions.
4. Do Not Post Inappropriate or Copyright-Infringing Content
Instagram prioritizes copyright integrity and fostering a harmonious community. Posting content that infringes on others’ copyrights or intellectual property rights—such as unauthorized use of images or music—can result in warnings or account suspensions. Additionally, the platform strictly prohibits sharing violent or explicit content. Always adhere to Instagram’s Community Guidelines and focus on creating original and high-quality posts to avoid alienating followers or getting reported.
In summary, whether you are a new user or or brand manager on Instagram, it’s essential to operate your account with care and strictly follow the platform’s guidelines. Doing so will help ensure the safety and stability of your account.
As an experienced cross-border communication service provider, Landelion offers a range of services from overseas brand marketing to social media management. If you have any business needs, please feel free to contact us at +86 400 097 8816 or email marketing@landelion.com.