In our previous discussions on overseas social media operation strategies, we've emphasized the significance of devising a posting schedule. Regardless of which platform you aim to conquer, a well-planned schedule serves as the cornerstone of your operation journey.
You might have heard that the best times to post on the social media platform are 10:00 AM on Tuesdays, Wednesdays, and Thursdays. However, in practice, there’s no universal “one-size-fits-all” golden schedule; the optimal frequency and timing hinge on your target audience and industry.
Today, Landelion is poised to unveil a roadmap for overseas enterprises to pinpoint their ideal posting schedule tailored to different brands and target audience through the following four steps:
01 Understand target audience in the overseas market
This is a pivotal step, with comprehensive audience insight being invaluable for any brand going global. Reflect on these queries:
· Who constitutes your target audience?
· When are they most active online during the day?
· Which social media platform do they favor?
· How do you navigate different time zones if your audience is abroad?
02 Plan posting frequency
Each platform operates under unique algorithms that dictate post visibility, with your posting frequency being a key factor.
Here are Landelion’s recommended frequencies for major overseas platforms:
· Instagram: 2-5 posts weekly
· Facebook: 1-2 posts daily
· Twitter: 1-5 tweets daily
· LinkedIn: 1-5 posts daily
· TikTok: 1-4 videos daily
03 Schedule key promotion moments
In addition to routine content, factor in special events (e.g., product launches, major holidays, sales campaigns) when mapping out your posting schedule. To ensure utmost organization, crafting a more detailed calendar is advisable, outlining both posting times and content briefs.
Example: Black Friday Post Draft
· 5 text-based posts
· 7 photo/image ads
· 1 video ad
04 Periodically assess performance data
Posting during peak hours isn't always the best strategy. We’ve already underscored the importance of understanding when your target audience is most active online. Nevertheless, in practice, continuous experimentation is vital, responding to market trends, business developments, and platform changes. Rigidly adhering to the same schedule year after year may stifle user growth.
We suggest experimenting monthly, altering post dates and times, then comparing performance metrics. Gradual tweaks and tests, over time, yield significant improvements.
Armed with these four steps and your unique context, refine your social media posting schedule. The above is all the content today. Please like, share and favorite it if you find it interesting. For any inquiries or requirements regarding Landelion’s brand marketing services, please feel free to call us at 400 097 8816 or email marketing@landelion.com.