As the gateway for Chinese businesses venturing into global markets, an official website plays a crucial role in showcasing the brand and expanding its international footprint. A well-crafted website should seamlessly integrate visual design, user experience, and marketing strategy.

Here’s a checklist to ensure your website is ready to open doors to international markets.

Step 1: Define strategic planning for target markets.

Before developing your website, it's essential to thoroughly research the target market’s needs, user behaviors, competitors, brand positioning, and business objectives. These insights will shape the visual style and content tone of your website.

Step 2: Ensure your website design highlights your brand’s unique attributes while appealing to a global audience. It should offer a smooth user experience and be compatible with diverse devices and browsers worldwide. Here are six key design principles to consider:

• Consistency: All visual elements should align with your brand tone.

• Simplicity: Use minimalistic design elements to convey sophistication and brand personality.

• Contrast: Emphasize call-to-action buttons to improve interactivity.

• Readability: Optimize font choices for improved readability and comfort.

• Stylization: Adopt a design style that reflects your brand voice.

• Localization: Customize visual elements and design styles to respect local preferences. 

Step 3: Ensure a smooth and convenient user journey by incorporating:

• Intuitive and concise navigation.

• Prominent search functionality.

• Intuitive and user-friendly interaction design.

• Adaptive display and interaction across various devices.

• Fast loading times for images and videos.

  
  

Step 4: Create an SEO-friendly website structure, including:

• Rich content ecosystem: Develop a comprehensive narrative that encompasses global brand storytelling, consistent content updates, and localized content expression.

• SEO optimization: Implement keyword integration, enhance URL structures, and create multi-language variations tailored to specific regions. 

Step 5: Choose a multilingual site building strategy that suits your business needs.

• For global brand consistency and unified user experience, consider a centralized multilingual site with consistent main site management.

• For deep localization, you may opt for distributed independent sites tailored to each language market.

Step 6: Ensure adherence to local laws and regulations, particularly concerning data security and protection on your website.

Incorporate data compliance assessments and risk management strategies to ensure adherence to global regulations such as GDPR, CCPA, PIPEDA, and others.

Landelion offers comprehensive website localization services for businesses looking to expand overseas.  Our offerings include website planning, visual design, technical setup, multilingual translation, and website operation. If you have any business needs, please don’t hesitate to call us at +86 400 097 8816 or email marketing@landelion.com.