I. Project Background

As a globally renowned fast-fashion brand, UNIQLO has been a highlight at the annual China International Import Expo (CIIE) in Shanghai. Landelion has been providing document translation services for UNIQLO’s press releases and marketing materials at the CIIE since 2020. In 2022, our collaboration deepened to include both document translation and interpretation services. This year, UNIQLO once again partnered with Landelion’s language team to create an unforgettable fashion experience at the CIIE.

II. Project Highlights

1. Long-Term Partnership and Client Trust

UNIQLO is a valued long-term client of Landelion, and we have built a solid foundation of trust over the years. For this year’s CIIE, UNIQLO reached out to us two months in advance during the early stages of event planning to secure simultaneous interpretation (SI) and escort interpretation services. Landelion’s consistent delivery of high-quality services has earned us the distinction of being UNIQLO’s preferred translation partner for the CIIE.

2. High Standards for Interpreters and Long-Term Talent Pooling

UNIQLO sets exceptionally high standards for our interpretation services, requiring not only linguistic precision but also familiarity with fashion and fast-moving consumer goods (FMCG) terminology, as well as a youthful and trendy image. To meet these stringent requirements, Landelion established a dedicated project team from the outset, continuously recruiting and updating our pool of interpreters who specialize in the fashion and FMCG sectors. For this event, UNIQLO selected two trilingual (Chinese, English, Japanese) interpreters from our talent pool—one for SI during the press conference and another for escort interpretation at the exhibition site.

3. Timely Response and Flexibility

Throughout the event, Landelion’s language project team provided round-the-clock support, responding promptly to any last-minute requests. Whether it was urgent on-site interpretation or document translation tasks, we ensured that all needs were met swiftly and efficiently, keeping the project on track without disruption.

4. Efficient End-to-End Service

Our long-standing relationship with UNIQLO has allowed us to deeply understand their needs and proactively plan resources in advance. Prior to the event, Landelion conducted thorough preparations, including task allocation for translations and the mobilization of our interpreter pool. During the event, our dedicated personnel managed on-site coordination to ensure smooth execution of both SI and escort interpretation services. We also conducted a detailed post-event debrief and updated UNIQLO’s terminology database, laying the groundwork for future collaborations and service improvements.

III. Project Outcomes

Through this CIIE’s cooperation, Landelion’s language team once again demonstrated its exceptional translation/interpretation capabilities and strong teamwork. Our professional SI and escort interpretation services helped UNIQLO effectively communicate its brand philosophy and product information to a global audience, enhancing the brand’s international presence. Additionally, our document translation services guaranteed the precise and professional presentation of all press releases and marketing materials, providing robust support for UNIQLO’s promotional efforts during the CIIE.

As an experienced global language service provider, Landelion offers comprehensive language solutions including multilingual document translation, conference interpretation in China and abroad for international companies. For any business inquiries, please feel free to contact us at +86 400 097 8816 or email marketing@landelion.com.